Arvin Donner

Technical Content Strategist & Product Marketer  

Professional Profile

Versatile Technical Writer, Editor, and Content Marketer with 12 years of experience bridging the gap between complex engineering and market-ready content. Expert at implementing SEO best practices and data-driven copy to scale brand awareness and revenue within the software development, fintech, and blockchain sectors. Proven ability to manage technical product life cycles, from proof-of-concept to high-volume market deployment.

Core Competencies

• Technical Communications: White Paper Development, Technical Editing, API Documentation, and Case Studies.

• Product Strategy: SDLC Participation, User Experience (UX) Design, and Product Road mapping.

• Growth Marketing: SEO/Competitor Analysis, Marketing Funnels, and Lead Generation.

• Stakeholder Relations: Managing SME interviews, VC pitch preparation, and cross-functional team leadership.

Professional Experience 

IATSE Local 7 | Audio - Visual Technician

Oct. 2023 - Present

• Manage real-time technical infrastructure and signal-flow logistics for high-stakes environments.
• Ensure 100% uptime for complex technical setups at major venues, demonstrating the same attention to detail and "zero-failure" mindset required for managing on-chain communications and community-facing technical updates.
• Learn and adapt constantly to new hardware and new gear and technology.

THE CRYPTO RECRUITERS | Digital Marketing Manager

Feb 2022 – June 2022

• Data-Driven Growth: Optimized digital marketing performance, resulting in a 1,700% increase in impressions and a 13% increase in CTR in 60 days.

• Process Improvement: Identified and resolved inefficiencies in marketing workflows to drive a 200% increase in sales.

• Cross-Functional Collaboration: Partnered with internal teams on branding, market research, and competitive audits using Google Analytics.

ALGEBRAISK | Technical Editor & Business Consultant

April 2021 – Aug 2022

• Software Product Lifecycle: Collaborated with engineering teams to develop 8 new data management and gaming products, providing input on design and development schedules.• Data Systems Integration: Documented the workflow for a 3D engine add-on that parsed and manipulated raw data into a structured DBMS format.

• Technical Documentation: Edited the company’s primary technical white paper, improving document clarity and production efficiency by 300%.

• Strategic Growth: Recruited Subject Matter Experts (SMEs) for peer reviews and secured pitch invitation from a venture capital firm.

JETRUBY | HONDA R&D | BLOCKSTACK |COINTELEGRAPH

Technical Writer & Journalist 

2017 – 2022    

 • Enterprise Communications: Crafted PR and internal communications for Honda R&D NA, reaching a global audience of 200,000 employees.

• Software Documentation: Completed 10 high-impact projects for JetRuby (Software Dev Agency), including technical lead magnets and developer-focused emails.

• High-Volume Production: Authored 65,000 words of technical content for FiveZero within a three-week sprint, generating 75,000 views.

GLOBAL TECH DS | IT & Marketing Consultant

Aug 2009 – March 2014

• Systems Recovery: Restored a hacked office network and server environment within a two-hour window to ensure business continuity.

• E-commerce Implementation: Developed and deployed online payment systems for large-scale convention registration (2,000+ users).

Technical Proficiency 

• Software & Tools: WordPress, MS Office, Google Suite, SEMRush, Google Analytics.

• Development & Infrastructure: SQL, C#, VB, Systems Analysis, and Networking fundamentals.

• Collaboration: Asana, Slack, Trello, Mirror.xyz, and Agile methodologies.

Education & Certifications 

• BA in English Literature & Sociolinguistics – The Ohio State University.

• Digital Marketing Certification – HubSpot (SEO, SQL, Agile, Conversion Copywriting).

• Technical Communications Coursework – Columbus State Community College.